Innovation2.0: Harnessing the power of social networks

Why

Innovation has become the mantra of business today. It is difficult to find any business that does not have innovation as a core value or key objective. There is no end of debate about new models of innovation, particularly about ‘open-innovation’; how companies can embrace external expertise or gather inputs from their customers to increase the flow of new ideas into their innovation pipelines. But as Steve Jobs remarks above, the key issue is not getting new ideas as such, but how ideas are captured, processed and exploited, by ‘the people you have’.

What is often underestimated is the role social capital plays in successful innovation strategies. Using ingenious methods to gather ideas from partners, suppliers or customers amounts to little if internal organization and processes prevent the successful exploitation of these inputs.

This workshop aims to explore innovation 2.0 – a new framework and methodology based upon collaborative software platforms and informal social networks within organizations – to explore how companies can liberate their innovation potential.

The workshop will introduce a new innovation framework and methodology as well as some hands on experience of Spigit, a radical idea management platform.

Who should attend

This seminar/workshop should be of value to anyone with an interest in enhancing the innovation process and outputs of their organisation. Participants might have the following roles:

• Chief Innovation Officers
• Chief Operating Officers
• Heads of R&D
• Product & Service Development
• Marketing and Customer Engagement
• Senior Project Managers

What are the benefits

Understand the role and importance of informal networks within your organisation’s innovation process

Engage with a new innovation framework that embraces the critical roles identified within your internal social networks to speed time to market from idea capture, validation and engagement to exploitation

Understand how collaborative software can be used to build innovation communities (based upon exploration, engagement and exploitation) within and beyond your organisation

Study some case studies from companies that are embracing an innovation 2.0 approach

Practical experience of the Spigit innovation management platform

Meet and interact other Senior Innovation/Product Development Managers from a wide array of organisations

What does it cost?

The course fee of Euro 600 included VAT

1/2-Day Programme Content

The programme is designed to challenge a number of existing orthodoxies about innovation, particularly focussing upon how to maximise your key innovation asset – your people and the processes that enable or hinder success.

The programme is divided into two parts:

Part I: A new Framework and Methodology for Innovation

This will take the form of a presentation and interactive discussion about

• Models of innovation – from closed to open
• Companies that aim to win through disruptive innovation
• Companies that aim not to loose through controlled innovation
• Social Networks and how companies actually work
• Defined and informal roles and processes: the three ‘E’s of Innovation
• Liberating your innovation social capital
• Case studies

Part II: Practical workshop on the Spigit Platform

Participants will be split into teams and be set an innovation challenge which they can then explore and develop using Spigit tools. This will give delegates hands on experience of the power of collaborative software.

Prizes will be awarded for the team that gets to the top of the leader board and gains the greatest reputation in the course of collaborating and solving the problem.

Workshop Leaders

Laurence Lock-Lee
Phd, University of Sydney, Australia. Having over 35 years of experience in research and management consulting, Laurence is accredited as an international expert in knowledge management and intellectual capital. He is the author of the book “IT Governance in a Networked World: Multi-Sourcing Strategies and Social Capital for Corporate Computing” and two executive reports for acknowledged management research group Cutter Inc., as well as publishing over 40 papers in conference proceedings, international journals and book chapters. He has presented at industry forums and undertaken consulting engagements in Europe Asia, Australia and the USA.  He has taught Knowledge Management and Business Analysis at  the Masters and Doctoral level in Australia and Asia.

Massimo Pettiti graduated in Electronic Engineering from the Università Statale di Pavia.
Is "Matter Expert" and a specialist in "Psychology of New Media" at the Universita' Cattolica in Milan. He takes about 18 years in telecommunications, mobile and web.
He participated in the start-up of Omnitel (now Vodafone Italy) as Senior Project Manager and the he has led innovation of H3G-3Italia as Director of Innovation and New Media.
He holds the course "Economics of Innovation" at NABA (Nuova Accademia di Belle Arti-MI).
He is also in the Board of Directors of The "Renaissance Link", an association that supports creativity, innovation, beauty and sustainability in a context of Italian companies rooted to the land, founded by G. Lanzone, F. Morace and E. Genovesi.