The International Forum on Enterprise 2.0 becomes the Social Business Forum

  • strict warning: Non-static method view::load() should not be called statically in /var/www/manual/it.enterprise2forum.www/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of content_handler_field::options() should be compatible with views_object::options() in /var/www/manual/it.enterprise2forum.www/sites/all/modules/cck/includes/views/handlers/ on line 208.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /var/www/manual/it.enterprise2forum.www/sites/all/modules/views/handlers/ on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /var/www/manual/it.enterprise2forum.www/sites/all/modules/views/handlers/ on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /var/www/manual/it.enterprise2forum.www/sites/all/modules/views/handlers/ on line 149.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /var/www/manual/it.enterprise2forum.www/sites/all/modules/views/plugins/ on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /var/www/manual/it.enterprise2forum.www/sites/all/modules/views/plugins/ on line 135.

For information about the 2011 edition, please go to Social Business Forum.

All the videos and the presentations from the International Forum on Enterprise 2.0 2010 are freely accessible from the agenda.

Now back for the third year running, the International Forum on Enterprise 2.0 has consolidated its position as a leading European event on the topic of Enterprise 2.0 and Innovation.

A new formula full of rich content: over forty international speaker, six workshop, three parallel tracks, a BarCamp and an Expo Pavillon.

The themes of this edition

  • Inside the organization: Intranet 2.0, Community Management, Human Resources 2.0, Social Learning, Organizational Network Analysis, IT Governance
  • Outside the organizations: Social CRM, Sales Communities, Social Media Marketing, Social Media Monitoring
  • Innovation: Idea and Innovation Management, Crowdsourcing and Idea generation, Prediction markets

Four reasons to partecipate

  • Listen to the experiences and returns of investment directly from the voice of the pioneers. Among the cases presented this year: IBM, De Lage Landen, Intel, Barilla, CSC, Dassault Systèmes and more
  • Gain vertical and first-hand knowledge on themes and methodologies both in the workshop of June 9th and in the tracks of June 10th
  • Meet other experts, managers, professional, involved like you in researching new models and tools of organizational development. Near 1.000 subscriptions reached in the past edition
  • Get the the bigger picture on Enterprise 2.0: actors, technologies, fields and strategies

The program will address

  • Setting up the strategy and building the business case
  • New organization schemes and leadership model
  • Nurturing adoption and cultural change
  • ROIs, metrics and business drivers
  • Framewoks to manage communites and to engage customers and users
  • The impact of Social Media on business processes: BPM 2.0, CRM 2.0, PLM 2.0
  • Best practices and lessons learned through national and international case studies
  • From marketing to Social CRM
  • Social software and collaborative platforms

Speakers SEE ALL

Verna Allee
CEO at Value Networks, LLC
Massimo Borio
Marketing Director at Citroen Italia
Patrick Brandt
CEO Telligent
Laurie Buczek
Social Computing Program Mng at Intel
Hutch Carpenter
VP of Product at Spigit
Corrado Carretti
Knowledge Manager in SAES Getters
Andrea Cuomo
EVP & General Manager EMEA in ST...
Dario de Judicibus
Certified Managing Consultant at IBM
Michele De Vincenzo
Brand & Comm. Director Technogym
Carlos Diaz
CEO & Co-founder Bluekiwi
Betrand Duperrin
Consultant at Nextmodernity
Alfonso Fuggetta
Chief Executive Officer and Scientific...
Paolo Furini
Marketing Director Oracle WCE
Mario Gastaldi
CEO and founder of Brain Team Consulting
Margherita Gentile
Training Mng at Centro Nazionale Trapianti
Andrew Gilboy
VP E2.0 Oracle EMEA
Francois Gossieaux
Co-founder at Beeline Labs
Cai Kjaer
Partner at Optimice Pty Ltd
Esteban Kolsky
Principal & Founder at ThinkJar LLC
Laurence Lock Lee
Partner at Optimice
Norman Lewis
Managing Partner at Open Knowledge UK
Mark Tamis
Associate at NET-7
Giacomo Mason
Intranet & Enterprise 2.0 Consultant
Mark Masterson
Innovation Lead at CSC
Jane McConnell
Intranet & portal strategy consultant
António Ruivo Meireles
Innovation Manager at Mota-Engil...
Pepe Moder
Head of Digital at Barilla
Sameer Patel
Founding Partner at Sovos Group
Alessandra Pelagallo
Program Manager Telecom Italia
Eugenio Perrier
Brand Development Director Mulino Bianco
Massimo Pettiti
CEO e founder at GloBrain
Adriana Piazza
Head Marketing & Communication WeBank
Francesco Pietrangeli
Marketing Director at Pirelli
Diego Piovan
HR and Organization Director - Carige
Jerome Poujardieu
Business Development Manager Dassault...
Emanuele Quintarelli
E2.0 Strategist at Open Knowledge
Andrea Rubei
General Manager EMEA Broadvision
Enrico Scaroni
Founder at Future Makers
Emanuele Scotti
Founder & Partner at OpenKnowledge
Stefano Sedda
HR Director in Meridiana
Rosario Sica
Founder & Partner at Open Knowledge
Luca Solari
Prof. Organization & HR Management
Lynda Tyler-Cagni
Former Group Head of HR Ermenegildo Zegna


In addition to a wide selection of keynotes and open spaces for all attendees, this year’s event will be enriched with in-depth workshops on specific topics convened by top consultants from across the globe. The new 2010 edition also adds a demo area with presentations by vendors and a BarCamp, where participants can discuss many dimensions of Enterprise 2.0 and Social Media Marketing in a more interactive and informal setting. Real-time simultaneous translation will be provided in both Italian and English. 


Numbers from the past editon

  • 900+ participants registered
  • 3 thematic sessions and 27 speakers
  • All speeches translated in real time (English and Italian)
  • 20 sponsors, 4 media sponsors and 1 official journal of the event