HR2.0: Human Resources Direction in the new business environment

Traditional management styles and structures have a big problem at their root: if you try to make management a science, then you will treat people as machines and produce a machine bureaucracy, which stifles innovation. If you subject people to this grinding mill of a machine, you are downgrading their intellectual capacity to that of animals. After all, that’s what you do with animals performing in a circus: you train them to do certain things— best practices—and they come and perform in front of people. Saad-Al-Barrak, CEO ZAIN Telco


In the current complex and changing business environment, procedures and corporate rules are just one tool used by organizations to build value. Another important element - informal relationships, created through networking, trust, and shared passion - represents an even more strategic asset because it is able to guarantee agility, strength, innovation, and the sharing of success stories and knowledge that complex organizations increasingly need.

Tools and policies developed through the years by the Human Resources Directions are naturally born in a very different environment, in which a predictable scenario made possible to devise defined roles to realize the classical HR services (Evaluation, Development, Research, Training, Job-roles). In the nowadays scenario – highly complex, barely predictable and rapidly changing – the application of these practices is, not only extremely difficult but could also become a risk: superstructures slow down the creative and co-creative force which the wised managers are trying to achieve.

This Workshop introduces and reports the new paradigms and the new tools of management and development of human resources, which Web 2.0 made visible: how to recruit in a social networking environment? How the learning processes and professional training are influenced by the new generation of Digital Natives? How to evaluate the skills and the performances in a community context? How you can bring more efficiency in your process with co-creative and co-constructionist models? How to develop the new role of Human Resources Directions? How to improve your internal communication using the social media?

Who should attend

This seminar/workshop should be of value to anyone with an interest in enhancing the role of the human resources in their organisation. Participants might have the following roles:

  • Chief Operating Officers
  • Heads of HR
  • Training Manager
  • Organizational Development Managers
  • Senior Project Managers
  • Professional Trainers 

What are the benefits

Discover paths to use, in a strategic way, the informal networks inside the enterprise.

Reflecting on the critical aspects and on the limits of a traditional approach of human resources management based on job-roles.

Discover the new criteria and measures to read and manage the informal organization.

Understood the new role of the Human Resources Directions in the organizations oriented to 2.0 paradigms.

Share some best practises on HR 2.0

Match yourself with new HR 2.0 tools

What does it cost?

The course fee of Euro 600 included VAT

1/2-Day Programme Content

The programme is divided into two parts:

Part I: A new framework for Human Resources inside the Enterprise:

  • The evolution of organisational models and the role of HR
  • The development of Human Resources Directions from Taylor to Ulrich
  • Emergent organisational models and the role of HR
  • New measures and new practises in an Enterprise 2.0 scenario
  • HR Direction: which future?

Part II: Practises, Tolls and Reflections for HR 2.0

  • Recruiting and Social Networking
  • Competence and positions assessment in co-creative and cooperative way
  • Professional Training an Development: Social Learning
  • The internal communication with social media: from integration to business support

Workshop Leader

Emanuele Scotti, Phd, Managing Partner Open Knowledge, co-author of Community Management (Apogeo, 2010), has led projects of analysis and organisational development for Intesa Sanpaolo, Fiat Group, STMicroelectronics, BTicino, Comune di Venezia. Speaker in Conferences and Universities around the themes of Organizational Network Analysis, Community Management, Informal learning, knowledge management and Internal Communication.

Luca Solari, Associate Professor of Business Organization and Human Resources management inside the Politic Science faculty of the University of Milan. Has been invited as visiting professor in overseas Universities and Business School such as Edhec and Nizza, is visiting scholar of Haas School of Business, University of California at Berkeley.
He is also a managing consultant in Strategic Human Resource and Organization Management.
Since 2008 he works and collaborate with the Business School MIP of Politecnico di Milano, where he is the scientific director of the Master in HR Management & Development